Securing Salesforce Public Sites for UBM with Custom Solutions.

Client Overview

UBM (United Business Media) is a global business-to-business (B2B) events organizer and marketing services company with a history spanning over a century. Specializing in creating engaging experiences through trade shows, conferences, and digital events, UBM connects professionals across a wide range of industries. Their services include event management, digital marketing solutions, and data-driven insights, helping businesses build relationships, drive innovation, and achieve growth. UBM operates globally, serving sectors such as technology, healthcare, fashion, and construction.

Technologies Used

  • Salesforce CRM
  • HTML
  • JavaScript

Challenge

UBM utilized multiple Salesforce public sites for attendee registration and management across various events. However, these sites lacked adequate security, posing risks to sensitive attendee data and overall system integrity. UBM management sought a robust solution to enhance site security without compromising the functionality and user experience of their existing systems.

Solution

NAVAM Digital’s Salesforce experts proposed and implemented a tailored security solution to address UBM’s challenges. The focus was on creating a custom authentication layer within Salesforce, designed to secure the public sites while maintaining seamless access for users. Key activities included:

  • Custom Authentication Layer: Developed a custom-built authentication layer in Salesforce that sits on top of public sites, significantly enhancing security and protecting user data.
  • Security Enhancements: Evaluated various security options and integrated advanced security features to safeguard the public sites against unauthorized access.
  • Salesforce Community Consideration: Explored the possibility of migrating to Salesforce Community as an alternative solution, ensuring that all security and functionality requirements were met.

Results

The implementation of the custom authentication layer in Salesforce delivered significant benefits for UBM:

  • 25% Reduction in Software Costs: By securing the existing public sites, UBM avoided the need for costly migrations or additional software purchases, resulting in a substantial reduction in software expenses.
  • Enhanced Security: The custom-built authentication layer provided robust protection against unauthorized access, ensuring the safety and privacy of attendee data.
  • Seamless User Experience: The solution was implemented without disrupting the user experience, allowing attendees to continue using the public sites with ease.

NAVAM Digital’s custom Salesforce solutions have greatly improved the security of our public sites. Their expertise in building a secure authentication layer allowed us to protect sensitive data without incurring additional costs or disrupting our event registration processes. We are extremely pleased with the outcome and the security enhancements that NAVAM Digital delivered.

- Mukesh Jain, VP, Sales, UBM.