NAVAM

Client Overview

Meras Water Solutions is a leading provider of innovative water treatment solutions, specializing in advanced technologies for managing and optimizing water quality in various industrial and commercial applications. With a focus on sustainability and efficiency, Meras offers a comprehensive range of services, including chemical treatments, equipment maintenance, and system monitoring, to ensure optimal performance and regulatory compliance.

Technologies Used

Salesforce CRM
NetSuite
Power BI
JavaScript

Challenge

Meras Water Solutions had implemented a Salesforce solution for their agricultural division, but the system lacked advanced reporting capabilities. Additionally, Meras wanted to expand the Salesforce solution to their industrial division, improve system performance, and introduce a range of new features to enhance operational efficiency.

Solution

NAVAM Digital’s Salesforce experts worked closely with Meras to extend and optimize their existing Salesforce implementation. Key activities included:

Sales and Service Process Implementation: Customized and enhanced Salesforce to support the industrial division’s sales and service processes.
Feature Development: Implemented new features to improve operational efficiency, including:

Custom-built Bill of Lading generation with eSignature in Salesforce.
Automatic report generation for clients with integrated email functionality.
Contract generation and tracking.
Advanced analytics and reporting.
Integration with NetSuite for seamless financial operations.
Development of a mobile app for collecting water readings from client sites.
Integration with Google Maps to optimize daily routes for service technicians.

Results

The enhancements made to Meras Water Solutions’ Salesforce system led to significant operational improvements:

40% Increase in Sales: The industrial division experienced a 60% increase in sales, and the agricultural division saw a 40% improvement in overall sales performance.
Improved Customer Retention: Customer retention rates increased by over 20% due to enhanced service capabilities and operational efficiency.
Accurate Pipeline Reporting: The new reporting capabilities provided Meras management with accurate and actionable insights, leading to better decision-making and strategic planning.

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