Enhancing Marketo for a LA based Non-Profit Health care provider

Client Overview

The client, a nonprofit academic healthcare organization in Los Angeles, is renowned for its pioneering medical research and education programs. They serve a diverse community and are committed to innovation in patient care.

Technologies Used

  • Marketo
  • Raiser's Edge
  • AEM
  • EDW
  • Redcap
  • Redi-Data
  • Lytho
  • Confluence
  • Orange Logic

Challenge

The client had adopted Adobe Marketo for marketing automation but lacked a dedicated platform champion. They needed to optimize the platform for better campaign management, audience metrics, and overall efficiency.

Solution

Our Marketo expert provided comprehensive improvements, including:

  • Implementing best practices for Marketo programs and email development.
  • Automating report generation and deploying a program calendar for enhanced visibility.
  • Enhancing campaign tracking and scorecards.
  • Developing API guidelines for better platform synchronization.
  • Streamlining campaign builds across various mediums.

Results

The customer transitioned to a more efficient in-house program execution model, reduced turnaround times, and shifted to a portfolio-focused mindset. Custom reporting and improved campaign triggers led to better engagement and increased data visibility for all stakeholders.

Partnering with NAVAM Digital has been a transformative experience for us. Their expertise in optimizing our Marketo platform has streamlined our processes, enhanced our campaign management, and significantly improved our ability to engage with our audience. The tailored solutions they provided have not only met our immediate needs but have also positioned us for long-term success. We highly recommend NAVAM Digital for their professionalism, deep knowledge, and commitment to delivering exceptional results.

- Executive Director, Marketing Technologies